| Andy is a creative and forward looking marketing and technology professional with extensive experience communicating with consumers, executives, buyers, media and external influencers through traditional and social media channels. He is a composite entrepreneur that delivers broad creative thinking and passion to WhyHire.me and his clients. |
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Skills & Talents
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Creative Delivers great vision to products, messages and market entry strategies
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Go-to-market Strategy And Implementation Andy has rolled out several products in large and small organizations
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Software Product Management Andy has managed products from inception through to production
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Leadership/management Had led diverse project teams in large companies and virtual teams at various upstart endeavors
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Communications Delivers clear and concise messaging across a wide range of communications vehicles
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Interpersonal Abilities Working with people and building teams is a key strength of Andy
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Experience
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WhyHire.me Corporation President and co-Founder Jan 2009 to Present Andy is President and co-founder of WhyHire.me. He and his partners founded the company out of a natural interest in using the web for networking and job search. More information on WhyHire.me is available in this 3 minute overview.
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neuroLanguage Corporation Market Development Consultant Aug 2008 to Feb 2008 Ottawa, Canada Andy worked alongside neuroLanguage, and global provider of English learning software for solution providers, publishers and individual consumers. During this project, Andy led the implementation of the underlying e-commerce integration and affiliate marketing framework of an online offering called Business as a Second Language.
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dna13 VP of Marketing Apr 2007 to Feb 2008 Ottawa, Canada Andy built out the marketing and product management team while at dna13. He developed a core brand message and campaign around Stakeholder Networking, a business response to social networking.
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Liquid Computing VP Marketing Aug 2004 to Apr 2007 Ottawa, Canada Over the course of 18 months, Andy cultivated key relationships with industry analysts and publishers covering the HPC space. After several online and in person briefings, Liquid Computing's unique positioning and technology were recognized at the 2006 High Performance Computing event in Seattle.
His efforts also elevated the companies profile within the 2007 Hype Cycle for Server Technologies. This is a key publication read by technology executives worldwide. -
Oracle Corporation Director Apr 1997 to Jan 2003 Redwood Shores, CA Managed a team of product managers and software engineers in the definition and development of demand chain partner automation software (partner relationship managment). Prior to this, he managed partner marketing campaigns and conducted business development with Oracle fields sales and third party partner organizations. Andy managed several global marketing campaigns for new business initiaitves such as application hosting and .COM platform technologies based on Oracle software.
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Education
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University of Ottawa Master of Business Administration Nov 1994 to Apr 1997 Ottawa, Canada While working at Oracle Canada, Andy went back to the University of Ottawa to round out his formal education and take a broader set of business and technology courses in the MBA program. Having worked in industry for 5 years, this experience gave Andy a finer appreciation of case work, and real-life examples his professors and peers brought to the classroom.
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Sprott School of Business Bachelor of Commerce Sep 1985 to May 1989 Ottawa, Canada Andy set out in the finance and accounting stream while at Carleton University. He took a profound interest in technology while at Carleton and spent countless hours in labs helping other students. Eighteen months after graduating, Andy took is undergraduate training and experiences from KPMG and went into the software sector and has since never looked back.
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Accomplishments
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Liquid Computing Category Creation Aug 2004 to Apr 2007 Ottawa, Canada While at Liquid Computing, Andy set out to define a unique position for the company's unique technology. Over the course of 18 months, Andy firmly established LiquidIQ as the Interconnect Driven Server. The company received awards and achnowledgements from several publishers and different industry portals around the globe. Today, there are over 7 pages of Google results that reference the LiquidIQ Interconnect Driven Server.
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Andy is a creative marketing expert who did an excellent job building a market presence and brand in a very noisy market place. He also delivered key early stage market trials in Silicon Valley and the financial services sector.
Greg McEhleran CEO and fo-founder Liquid Computing -
Andy is an extremely creative and forward thinking marketing professional. Always a step ahead when it comes to the latest technologies and marketing best practices, his enthusiasm and eagerness is extremely contagious. I sincerely enjoyed working with Andy - off whom I learnt so much when it comes to software marketing.
Alecia O'Brien Director dna13
Project Brainstorming and Collaboration – check out MindMeister.com
February 18th, 2010Before the advent of more online tools, I used to download Freemind from Sourceforge.net. Its a fabulous tool for mapping out ideas, brainstorming or simply building an outline for a Powerpoint, report or event. Now you can use an equivalent tool online – its called MindMeister. Check out this sample Mindmap. Enjoy!
Tags: Mindmeister.com, Brainstorming
Posted in Product | No Comments »
Olympic Opening….What did you think?
February 13th, 2010
Tags: Olympics
Posted in Product | 1 Comment »
A point in time…Stakeholder Networking vs Social Networking
February 9th, 2010Back in 2007, (a hundred years ago in web time), I authored an industry white paper on the future of email. Many execs were asking us, “what do we do about social networking? 
We don’t want Facebook in our company!” Years have gone by and yes, Facebook and several social media tools are part of the corporate communications ethos. The point of my article was, people inside corporations needed similar tools for sharing ideas in a more open and flexible way…but within the confines of a corporate setting. The detailed White Paper was a blue print and rallying cry for corporate communications to get in the drivers seat and force change on antiquated communications methods and technologies. Get a social media policy in place. Join in on your customers conversations. Rethink how you communicate across your corporation and with your external stakeholders.
The article was posted on Bulldog Reporter, an industry portal for people in media and online marketing. Feel free to download and read the Barks & Bites article. I think it’s about time, Google and Facebook officially declare war on each other as they reshape the essence of email and knowledge management. For those interested in the original white paper, you can find here.
Perhaps dna13 can capitalize on this heightened visible of what is going on. Let’s hope so!
I am glad to see their tag line return to “Driving Great Brands.” I developed that tag line based on the anchored visuals (Route 66 road sign), product capabilities and aspirations of their buyers. Corporations do take detours, just like people.
Tags: stakeholder networking, Artifacts
Posted in Product | No Comments »
How do I….manage and edit my Widgets?
February 8th, 2010Looking to rearrange the order of your Widgets? Want to drop a Widget or add Flickr or an RSS Feed? Click on over to the Zone, or click this link
to learn how.
Tags: Widget Management, How do I
Posted in Product | No Comments »
It’s your time…to simply remotely listen?
February 5th, 2010Check out this blog I posted on our external site. Please sound off and share what you think needs to change in how people learn. Is more than distance education right?
Tags: No Tags
Posted in Product | 1 Comment »
“Display More” Online Video Posted to the Zone
February 3rd, 2010Wondering how to go beyond posting traditional resume elements in your profile? Check out the Display 
More module that is posted in the Zone. Let me know what you think!
Here is a link to module.
Tags: No Tags
Posted in Product | No Comments »
My Day at the Ted Rogers School of Business
January 29th, 2010Faculty leaders at the Ted Rogers School of Retail Management and Tourism and Hospitality invited me to speak to each of their classes for 10 minutes this week. Both classes were well attended and the students very attentive…even though I was the only thing between them and lunch:)
My objective was to help them understand what WhyHire.me was all about and encourage them to stick with the program as they progress through post-secondary education.
In both cases, I spoke for 10 minutes and took two different paths. In one class, I spent my precious time talking about the essence of what connections are, their implications and how we establish them in person and online. My delivery was simply flat – I failed to use a couple of visuals on the screen. Maybe my message needed more time than I had available – and I subconsciously knew this…
My second talk took a different tact – I spent the 10 minutes talking about how businesses use the web for pre-sales, sales and post-sales support processes with their customers. Based on the email response I received, I think I struck the right note with the class. Online personal branding is all about having a web site for job search. In its simplest form, a successful job search ends with a sale – getting the contract or employment agreement. Having an online brand presents students with an opportunity to form impressions before an interview (the pre-sales phase), during the interview (the sales phase) and after you have left (post-sales phase).
By Displaying Yourself and Deploying your Brand, you have a better chance of being found before you head out on the job search circuit. During an interview, you can directly refer to your profile for proof points, examples of your work or perspective on an industry issue. When you leave, you can easily include select links back to your WhyHire.me web site in your thank you emails.
Here is the link to the presentation materials I used – there is no audio, but rest assured, all the messages I offered are documented in the WhyHire.me ebook and our online learning materials.
For those of you wondering, how did I get my presentation loaded so quickly? I uploaded the PPT to Google Docs, made the presentation public, then I made a more memorable URL by using a link shortening service called TinyURL.com. I simply walked up to the lectern and popped http://tinyurl.com/ryerson123 into the browser – done! No futzing around and ackward waiting. Something I would recommend for any tight presentation you may have to give. TEST IT BEFORE YOU GO ON STAGE for obvious reasons.
Tags: personal branding
Posted in WhyHire.me Instructional | 5 Comments »
Display Yourself Video Posted to WhyHire.me
January 25th, 2010
Greetings WhyHire.me students. The latest online module is posted in The Zone. For those that are ready to start adding more content to your profile, check out this video and consult module 4 of your eBook. Click on the Module 4 banner to head straight to the module.
Tags: Curriculum
Posted in Product | No Comments »
All about the Browser stats…
January 23rd, 2010For those of you using Chrome, Safari or Opera as your browser, please keep in mind, we are supporting Firefox, ie7 and ie8. Take a look at this visualization of browser market share and you will understany why.
When there is a significant shift or growth in a browser, it usually comes at the expense of another. WhyHire.me will follow the leaders and support mainstream browsers.
Tags: Browser Support
Posted in Business News, Product | 1 Comment »
A big bite…WhyHire.me 2010 Winter Release
January 20th, 2010Greetings existing and new students using WhyHire.me. You may run into some issues with this release of WhyHire.me (such as adding contacts). We are keeping an active list of known
bugs that may impact your experience. Please click to this link to see if your issue has been acknowledged and the plan for a fix. If you would like to enter your own enhancement requests or you come across a bug, we would appreciate hearing from you. Simply click on the life preserver icon in the lower left-hand toolbar at the bottom of your screen.
You can submit a bug using our web form (when you are logged in) or simply send an email to support@whyhire.me.
Thanks for your patience – we are stamping the bugs out out as quickly as we can.
Tags: Release Management
Posted in Product | No Comments »
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